What is Fast Fashion and Why Should You Care?

What is Fast Fashion and Why Should You Care?

Fast Fashion is the regularly updated, cheaper alternative to catwalk trends, often lower in quality and produced excessively. Fashion Industry has dominated life in so many unimaginable ways. It is a means to express creativity, inspiration, to create jobs, to motivate passion and speaks the same language all over the world. The fashion industry is worth close to $1.4 trillion and continues to grow rapidly. Social media, e-commerce, changing trends, are contributing to shorter cycles of fashion which is a boon for the industry but a bane to the environment.

Maryam Syed