Fitness and nutrition from fad have become a necessity in today's day and age. There are start-ups who are disrupting the nutrition market space by providing innovative products to help people achieve their nutritional goals. Here�s the list of 5 such innovators in the nutrition category.

OZiva
OZiva is India�s first clean-label active nutrition brand. Their product range includes Clean Protein blends, Plant-based Micronutrients and Plant Nutrition for Special Dietary Needs. The brand has come up not only to address the health and nutrition issue amongst the people through their products but also are trying to create awareness about the right nutrition balance, health conditions, fitness, etc.

Garden of Life
This US-based brand has protein-rich products that are made with only USDA Organic and non-GMO verified ingredients. Every ingredient they use is fully traceable back to the seed and farm it was grown on. They offer six lines of protein that work for you, whether you�re an athlete, vegan, Paleo, or have food allergies or sensitivities.

Amway
Amway's largest-selling brand is the Nutrilite range of health supplements. Nutrilite's vitamin and mineral products are distributed exclusively by Amway, and are now easily available on Amazon as well. Out of the other products Nutrilite stands outs because of people�s awareness and the will to maintain their fitness and nutrition levels.

MyVegan
A plant-based Vegan Nutrition and Wellbeing brand. A leading sports nutrition brand, MyVegan delivers a range of quality products including protein powder, vitamins, and minerals, high-protein foods, snack alternatives. They have a range of dietary needs including vegetarian, vegan, dairy-free and gluten-free.

Vega Protein
Plant-based nutrition that you can add up to your diet is what you get here! Made with real plant-based food ingredients, Vega Protein and amp; Greens is more than just a protein shake. This product is keto-friendly but beware. Do not consider any vegan food to be a medical food.