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When the ever-glowing star of your dream shines in your eyes, it keeps you awake at nights. Your heart burns the gold of its ardent desires in the crucible of emotions. It churns out the smoke of feelings clarifying your vision of your ultimate goal. A volcano full of passion erupts in your soul. Then only you will strive constantly with all your might to peruse the mission. Turning your dream into reality and successfully achieving your aim. This is indeed Dr Niraalee Shah’s success mantra!
Passion Infused Consistency
Niraalee founded Image Building and Etiquette Mapping to help entrepreneurs create profitable businesses and brands that attract their ideal clients. Her expertise helps brands showcase their expertise and command premium pricing through brand experience, and added value of customer experience.
A Corporate Trainer, Image Consultant, Author, Digital Branding Consultant, and Brand Strategist Niraalee works alongside entrepreneurs, corporate houses, and professionals to achieve striking innovation and development at all fronts. She helps corporates, organizations, and individual professionals to help embrace change and achieve breakthrough performance. Her work is testimony to the fact that every minute change creates a significant impact:
· The impact of brand recognition and recall
· The impact of enhanced customer experience
· The impact of improved team performances
· The impact of a profitable enterprise.
Niraalee's work is focused on the wide spectrum of training requirements. Her skills apply to many aspects of the Indian business landscape:
· Corporate Training
· Personal Branding
· Hospitality Training
· Luxury Boutique and Retail Training
· Events and Exhibitions Training
· Entertainment Training
The Shimmers of Niraalee’s Glory:
· Nation Wide Women Excellence Awards 2022 at Business Mint
· India Prime Icon Award 2022 at Fox clues
· Fox Story India 100 Influential Indians Award 2022
· Global Triumph Foundation Women Start-Up Awards in 2021
· Nation Wide Awards 40 Under Forty 2021 Promising Entrepreneurs at Business Mint
· The Best Female Entrepreneur Award at The GBTEOI Awards 2020
· She recently got her Ph.D. degree in Indian Travel and Tourism for her amazing thesis study in her book INDIAN ETIQUETTE – A Glimpse into India’s Culture. (India’s first book on Indian culture and tourism).
· Image Building and Etiquette Mapping have been procured through ISO certification’s, making Dr Niraalee Shah one of the few BSCIC ISO trainers, an industry pioneer, and a visionary professional.
Niraalee’s main inspiration behind starting Image Building and Etiquette Mapping is to bridge the gap between knowledge seekers and knowledge takers. She is a big believer in the power of one that one person, one action, can have a ripple effect that can make a difference in the entire corporate house. She assures, “Image Building and Etiquette Mapping is the answer to inculcating cutting edge brand values and taking your business to the next level through training, learning, consultation.”
According to Niraalee, growing businesses face a range of challenges. As a business grows, different problems and opportunities demand different solutions - what worked a year ago might now be not the best approach. Recognizing and overcoming the common pitfalls associated with growth is essential for our business to continue to grow and thrive. She says, “Crucially, we need to ensure that the steps we take today don’t themselves create additional problems for the future. Effective leadership will help us to make the most of the opportunities, creating sustainable growth for the future.”
*Challenge 1–Keeping Up with the Market
As per Niraalee, business conditions change continually, so our market research should be continuous as well. “Otherwise, we run the risk of making business decisions based on out-of-date information, which can lead to business failure.”
*Challenge 2–Welcoming Change
Complacency can be a major threat to a growing business. Assuming that you will continue to be successful simply because you have been in the past is very unwise.
She believes, “Regularly revisiting and updating our business plan can help remind us of the changing market conditions and the need to respond to them. See the page in this article on planning ahead.”
*Challenge 3–Problem Solving
Businesses often run in perpetual crisis mode. Every day brings new challenges that urgently need resolving and management spends most of their time troubleshooting.
Our Value-Added Services
· We provide customized training and development modules according to different industry sectors and customize the modules as per the Training Need Analysis (TNA) shared by the human resource departments.
· We deliver world-class customer experience and customer service for our clients and customers.
· We provide ISO-based training and development for corporate houses, companies, and organizations.
· We provide in detail audit reports to your management for further reference and action.
· We can provide regular checklists for ISO 9001, 14001, and 45001 that keep your company and brand on par with International Standards Organization parameters.
· We also provide a world-class customer experience to our customers and clients when they enter the doors of Image Building and Etiquette Mapping.
The Key Elements that Drive Our Work
We identify and address training and operational gaps to help teams excel in their respective roles and performance with confident finesse. We develop their potential, providing critical opportunities to build analytical, collaborative, and leadership skills that transcend cultural and geographic boundaries.
There are some key elements that are at the core of much-appreciated our work and workmanship:
· Trigger Training and Catapulting Development: By focusing on professional development, empower your employees. This empowerment further influences all-around job performance with inspired ownership of one’s potential and goals.
· Advancement with Consistency: Our training programs ensure a consistent and level playing ground at all stages. Starting from new to established, employee training by Image Building and Etiquette Mapping ensures consistent professional growth for all team members based on company culture, policy, and business goals.
· Absolute Authenticity: We are gentle yet firm in our honest feedback, regular reports, and assessments. We believe in only achieving the desired outcome, purely through sheer transparency, courtesy, and integrity.
· Commitment: We commit ourselves to helping you embrace change and achieve dazzling and breakthrough performance through our training.
The core of our quality training programs is the sharp identification of who needs to be trained, when and on what skills. Our reports and analyses keep the management abreast with qualitative changes, quantitative improvements, and time-cost effectiveness. All our strategies are benchmark plans that maximize your company’s inherent potential to succeed, via step-by-step transformations.
Image Building and Etiquette Mapping USP are to deliver world-class training and development, brand consultation, and digital branding services. The USPs of Image Building and Etiquette Mapping are as follows:
· 1:1 Introductory call with corporate houses to understand the TNA of the training
· Customized Training Module
· Tailor Made Presentations
· Kinaesthetic ISO-based Training
· Training Follow Up Audit
· Prime Focus on Customer Service and Customer Experience
“We always go the extra mile to ensure that our training and value-added services help you achieve results to your complete satisfaction and expectations,” says Niraalee.
· Professional training with a focus on employees comprehending the module.
· Creatively designed and structured presentations, charts, and audio-visuals as best quality training material.
· Extended panel of professional trainers to work deeper with your team for specific modules like make-up, wellness, personality development, health management, and so on.
She adds, “As trainers and brand builders, we keep the laser-cut focus on training representatives of your company with high-quality training that includes checklists as well as internal and external audits.” In providing resources like checklists and SOPs to help employees understand, implement and execute the training, Image Building and Etiquette Mapping stand apart in every aspect.
As an experienced professional, Niraalee’s advice to budding aspirants willing to enter the business world is…
A Distinctive Wisdom of the Rarest Kind
Being successful often means learning from those who have already achieved their goals. Having a mentor is an amazing blessing to an entrepreneur, but not everyone can find one in person. “If you haven't yet found your personal business guru, here I am Dr. Niraalee Shah your mentor sharing my life lessons with you to start your business journey.”
~Lesson 1 - Laser Cut Focus
Laser-cut Focus is so important because it is the gateway to all thinking: perception, memory, learning, reasoning, problem-solving, and decision-making. Without good focus, all aspects of your ability to think will suffer.
~Lesson 2 - Risk-Taking
Risk-taking enables and encourages innovation, which can be an important product/service differentiator. Failed risks aren’t always negative. Sometimes, they provide the most valuable business lessons an entrepreneur can learn. Failure helps shape future business strategies and can eventually lead to business growth.
~Lesson 3 - Hard Work
Hard Work is the Foundation of Successful Businesses. Hard work is a requirement to start and keep a business going. Working hard for your goals keeps you focused. Only once you start putting in the effort will you get results.
~Lesson 4 - Perseverance
The power of perseverance shows the willingness to keep moving forward despite the obstacles that stand in the way. This is how perseverance builds character.
~Lesson 5 - Consistency
Keeping with a regular strategy not only helps create a better customer experience but also helps build credibility, reputation, and brand trust. Consistency can also impact your bottom line.
Niraalee claims, “My Success Formula: Passion + Consistency = Success.”
Envisioning Digital Innovations
Digital innovation has become imperative to sustain healthy businesses and achieve long-term growth. She states, “Here are three of the most impactful benefits of digital innovation that add value to our client’s organization:”
~Image Building and Etiquette Mapping Using Digital Updated Website
Image Building and Etiquette Mapping have blended e-commerce with traditional retail and booking consultations. It allows clients to book Branding and Digital Consultation online, purchase Dr Niraalee Shah authored book ‘INDIAN ETIQUETTE – A Glimpse into India's Culture’ and through various e-commerce websites, and buy the bestselling ‘Ultimate Personal Branding Content Course’ online and avail of downloadable content lifelong.
~Digital Innovation
“We at Image Building and Etiquette Mapping have a Digital Innovation Team which helps to create high-performing individuals from different departments who are committed to delivering value to your organization. This team works at identifying the shortcomings of your existing business processes and tries to solve them through effective digital innovation solutions,” she says.
~Digital Branding
Image Building and Etiquette Mapping is a boutique agency focused on creating tangible BRAND VISIBILITY for your company. “Clients and Customers are buying experiences and we are committed to providing that unique experience through brand consistency and brand visibility for our client's brand,” concludes Niraalee.