In the fast-paced world of fashion, where trends come and go, one designer stands out for her unwavering commitment to sustainability and innovation. Meet Ms. Sushma Koradia, the visionary founder of "Fresh Closet," a Mumbai-based fashion atelier that has become synonymous with eco-friendly couture. Her creative mindset and dedication to up-cycling fashion ensembles, Ms. Sushma Koradia has redefined the art of fashion, leaving a positive impact on both the environment and the industry.
PASSION TURNED PROFESSION: THE BIRTH OF FRESH CLOSET
Ms. Sushma Koradia's fervent passion for fashion soon evolved into a thriving profession, leading her to establish the acclaimed fashion label "Fresh Closet" in Mumbai. This exclusive "By Appointment" fashion atelier is renowned for crafting breathtakingly sophisticated and stylish ensembles tailored for both women and men. Her dedication goes beyond creating remarkable designs; she seamlessly integrates sustainable practices into her creative process, setting a new standard for eco-conscious fashion.
SUSTAINABILITY AT THE CORE
Ms. Sushma Koradia is not just a designer; she is a pioneer of sustainable fashion. Her approach to textile and garment production is centered around minimizing environmental and social impacts while introducing innovative ideas and techniques. Fresh Closet prioritizes quality, longevity, and durability, encouraging customers to move away from frequent clothing purchases and invest in timeless pieces by upcycling their old fashion garments into new trendy ensemble pieces.
TAKING INSPIRATION FROM BOLD MOVES
The global fashion industry has been undergoing a paradigm shift towards sustainability. In 2019, the Swedish Fashion Council made a bold move by canceling Stockholm Fashion Week, citing challenges in meeting sustainability, innovation, relevance, and timing demands. This move resonated with sustainable fashion enthusiasts like Sushma Koradia, who aim to highlight the importance of upcycling and recycling existing clothes rather than contributing to the cluttered fashion industry.
INNOVATIVE DESIGNS WITH A PURPOSE
Fresh Closet's sustainable design strategy combines innovation, aesthetics, and ecological responsibility. Sushma Koradia meticulously chooses old ensembles of clients to upcycle ensembles or chooses natural materials that are renewable, biodegradable, and recyclable, aligning with her vision for a greener fashion industry. Her design process aims to minimize waste by producing minimal scraps, which are either reused in future collections or repurposed into other products.
EDUCATING FOR SUSTAINABLE CHOICES
Beyond her creative work, Sushma Koradia educates her customers about the environmental impact of their fashion choices. She encourages them to consider the carbon footprint of their purchases and make more informed decisions that prioritize sustainability. Empowering her clients to bring their old sarees, fabrics, kurtas, jackets, etc, and upcycle them into new ensembles, she truly embraces sustainable fashion practices, she contributes to a positive change in the industry.
A FRESH CLOSET WITH TRENDING ENSEMBLES
Fresh Closet, sustainability meets style, and every customer leaves with not only exquisite ensembles but also a sense of pride in contributing to a greener fashion ecosystem by upcycling their old fashion statement pieces into new trendy ensembles. Sushma Koradia's vision for the future of fashion is one where art and sustainability go hand in hand, proving that fashion can be a force for positive change.
Ms. Sushma Koradia's journey from a fashion enthusiast to a pioneer of sustainable fashion with her label "Fresh Closet" showcases the immense potential for positive change within the industry. Her commitment to upcycling, using natural materials, and educating customers on sustainability sets an inspiring example for both designers and consumers alike, as we embrace a more conscious and eco-friendly approach to fashion, Sushma Koradia's efforts remind us that style and sustainability can walk the runway together, creating a brighter, greener future for the world of fashion.
Dr. Niraalee Shah
Founder: Image Building and Etiquette Mapping