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Urmila Jamnadas "Gujju Ben" talks to Dr Niraalee Shah on "Age no Bar to chase dreams!"

Ms. Urmila Jamnadas, the founder of 'Gujju Ben Na Nasta.' At the remarkable age of 77, Ms. Urmila embarked on a journey to create 'Gujju Ben Na Nasta' with a determination to uplift herself and her grandson from a life marked by tragedy, pain, and relentless struggle. Through her unwavering spirit and entrepreneurial drive, she has managed to transform her life and create a thriving business.

'Gujju Ben Na Nasta' has become a beacon of hope, not only for Ms. Urmila and her grandson but also for many others who have had to endure hardships in their lives. This venture has not only provided them with a sustainable source of income but has also allowed them to regain their confidence and overcome their challenges. Today, Urmila's dedication and hard work have paid off, as 'Gujju Ben Na Nasta' generates an impressive monthly revenue of Rs 3 lakh. This success story serves as a testament to the power of resilience, determination, and the entrepreneurial spirit.

Food entrepreneurship is an exhilarating journey that combines a passion for food with a strong business acumen. As the demand for diverse culinary experiences continues to rise, entrepreneurs are taking advantage of this trend by creating innovative food-related ventures. From opening trendy restaurants and food trucks to developing unique food products and launching online platforms, these culinary visionaries are reshaping the industry. In this article, we will explore the world of food entrepreneurship, highlighting the key characteristics, challenges, and rewards of embarking on this flavourful path.


Food entrepreneurship starts with a deep passion for all things culinary. Successful food entrepreneurs have an unwavering love for food and a genuine desire to share their creations with others. This passion becomes the driving force behind their entrepreneurial endeavours, fuelling creativity, determination, and resilience.


Identifying a gap or unmet need in the market is a crucial step in food entrepreneurship. It involves conducting thorough research to understand consumer preferences, emerging food trends, and potential target markets. Whether it's a unique dining concept, a specialty food product, or a niche catering service, spotting opportunities allows food entrepreneurs to carve out their own space in the competitive industry.


In a crowded marketplace, a distinctive brand is essential for standing out and attracting customers. Successful food entrepreneurs focus on creating a brand identity that aligns with their vision and resonates with their target audience. This includes developing a compelling brand story, designing eye-catching logos and packaging, and crafting a consistent brand voice across all touch points.


Food entrepreneurship is all about the product. Whether it's a new recipe, a gourmet condiment, or a revolutionary food technology, the quality and taste of the product are paramount. Food entrepreneurs invest significant time and effort into perfecting their offerings, sourcing high-quality ingredients, and ensuring strict quality control measures. Consistency and excellence are vital to building a loyal customer base.


Networking is a key aspect of food entrepreneurship. Engaging with suppliers, distributors, fellow entrepreneurs, and industry experts helps food entrepreneurs expand their reach, gain valuable insights, and form collaborations. Building a strong network facilitates access to resources, provides support in times of need, and opens doors to potential business partnerships.


Like any entrepreneurial journey, food entrepreneurship is not without its challenges. From securing funding and managing cash flow to dealing with regulatory requirements and competition, food entrepreneurs must navigate numerous obstacles. Flexibility, adaptability, and a willingness to learn from setbacks are essential qualities for overcoming challenges and ensuring long-term success.


The digital age has revolutionized the food industry, and food entrepreneurs are embracing technology to their advantage. Online platforms, social media, and food delivery apps provide opportunities for marketing, customer engagement, and streamlining operations. Food entrepreneurs who leverage technology effectively can reach a wider audience, streamline processes, and enhance the overall customer experience.


Food entrepreneurship is a thrilling and rewarding endeavour that combines a passion for food with business acumen. From identifying market opportunities and creating unique brands to developing exceptional products and embracing technology, food entrepreneurs play a pivotal role in shaping the culinary landscape. While challenges are inevitable, the joy of bringing culinary dreams to life and nourishing the world with delightful gastronomic experiences makes the journey worthwhile. As aspiring food entrepreneurs continue to innovate and push boundaries, the future of the food industry looks bright and delicious.

Guest Author

Dr. Niraalee Shah

Founder: Image Building and Etiquette Mapping

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